Scattered media spend
rarely moves the business.
Paid, owned and earned, pulling in different directions — without one plan tying them to a result.
Media strategy that
turns spend into
measurable results.
I help brands reach the right audiences with the right message — audience insight and campaign measurement built on business outcomes, not vanity metrics.
Start with the objective. Follow the data. Stay honest about what's working.
The paid, owned and earned signals pulling apart up top — this is how they get pulled into one plan.
I work with organizations to turn scattered media activity into a clear, measurable plan — understanding the audience first, then deciding where, when, and how to reach them across paid, owned, and earned channels.
That means a blend of analytical rigor and creative thinking, so every strategy is grounded in evidence and built to stand out — always with an eye on business outcomes rather than vanity metrics.
The situations that usually start a conversation.
Spend is up. Results are flat.
Budgets grow each quarter, but the numbers the business cares about haven't moved with them.
What I'd do: Start with a media audit: where the money goes, what each channel returns, and where to move it.
Every channel has its own plan.
Paid, social, PR and content are run separately, with nothing tying them to a single objective.
What I'd do: Build one plan across paid, owned and earned, with every channel tied to the same objective.
Reports nobody can act on.
Plenty of impressions, reach and clicks — and no clear answer to whether the campaign worked.
What I'd do: Agree the success measures before launch, then report against those in plain language.
A launch with no media plan.
Something new is going to market and the budget needs a plan before any of it is committed.
What I'd do: Set the channels, budget split and timing before any spend goes out, then track from day one.
One plan across paid, owned and earned. Every result measured against the business.
Media strategy for the whole funnel, end to end.
Media planning & budget allocation
Deciding where the money goes across digital, social, broadcast and print — and why.
- Channel mix and budget split by objective
- Flighting and phasing across the year
- A plan your team or agency can execute
Audience research & segmentation
Understanding who you need to reach, and why, before deciding how to reach them.
- Priority segments and what moves them
- Where each segment actually spends attention
- Messages matched to segment and channel
Campaign strategy & optimization
Performance tracking that feeds back into the plan, not just into a report.
- Success measures agreed before launch
- Regular reviews of what is and isn't working
- Budget moved toward what performs
Brand & communications positioning
A clear voice across every channel, so each touchpoint sounds like the same brand.
- Positioning and core messages
- How the message adapts by channel
- Consistency across paid, owned and earned
Advisory for internal teams & agencies
A second set of eyes on media effectiveness, working alongside the people you already have.
- Independent review of plans and proposals
- A sounding board for media decisions
- Performance explained in plain language
Four steps, from objective to measured result.
Discovery
We agree the business objective, the budget, and what success will be measured against.
You get: a short written brief
Audience & channel audit
A look at who you need to reach, where current spend goes, and what it is returning.
You get: findings and priorities
The media plan
One plan across paid, owned and earned: channels, budget split, timing and messages.
You get: a plan ready to execute
Measure & optimize
Results tracked against the agreed measures, with the plan adjusted as the data comes in.
You get: regular, honest reviews
Pick the depth that fits where you are.
Media audit
A single, independent read of your current media activity and what it is delivering.
Best for: teams who suspect spend could work harder but aren't sure where.
Campaign or launch plan
A complete media strategy for a specific campaign, product launch or season.
Best for: a defined goal with a budget and a date attached.
Ongoing advisory
A continuing role alongside your own team or agency, reviewing plans and performance.
Best for: brands that want a senior media view without adding to the payroll.
Startups, established brands, and agencies looking for sharper strategy and better returns on media spend.
Startups — putting a first serious media budget to work without wasting it.
Established brands — rethinking a media approach that's no longer working.
Agencies and internal teams — wanting an outside read on media effectiveness.
Kiran Kaverappa
A media strategy consultant who starts with the objective, follows the data, and stays honest about what's working — blending analytical rigor with creative thinking so strategy is grounded in evidence and built to stand out.
Based in Bangalore · Working with startups, established brands, and agencies.
Director, The Dome Retreats Madikeri
Before you get in touch.
Do you replace our agency or internal team?
No. I work alongside the people you already have — setting the strategy, reviewing plans, and giving an independent read on effectiveness. Execution can stay with your team or agency.
Which channels do you cover?
Paid, owned and earned — across digital, social, broadcast and print. The mix depends on your audience and objective, not on a preferred channel.
How do you measure success?
Against business outcomes we agree at the start, rather than vanity metrics. If something isn't working, I'll say so and adjust the plan.
Where are you based?
I'm based in Bangalore.
What do we have at the end?
A written media plan your team or agency can execute: channels, budget split, timing and messages, with the success measures agreed up front.
How do we get started?
With a conversation, and the first one is free. Call or email using the details below, tell me what you're trying to achieve, and we'll work out whether and how I can help.
Let's talk about smarter media strategy.
If you're rethinking your media approach or launching something new, I'd be glad to talk. The first conversation is free.